Monitor delivery, bounce, open, click and unsubscribed rates. Create reports to drill down, segment and explore your lead database. Review social and content sharing effectiveness. ROI reports also enable you to tie revenue directly to campaigns.
Marketo is very intuitive and receives a lot of applause for how easy it is to implement and use. At times, the tool can be slow and foolish, but anyway is a good software.
DESSS makes it easier to connect Marketo with other apps for the best lead management and operational visions. Run successful marketing campaigns by automatically correspond with Eventbrite, Shopify, Slack and 100 other popular applications. Start connecting your apps and automating your productivity.