Data Cloud and CDP
Identity resolution and unified customer profiles feeding segmentation and activation. Delivered by DESSS with a documented 6-step workflow, named deliverables, and a 24-hour discovery response.
SALESFORCE
What does DESSS deliver for Data Cloud and CDP?
DESSS delivers Data Cloud and CDP on Salesforce through the data cloud and cdp implementation: source and identity audit; matching and survivorship rules; ingestion and unification; consent and governance; segmentation and activation; stewardship. Each step closes with named deliverables you sign off before the next begins.
THE WORKFLOW
6 steps, start to finish
Every engagement follows a documented sequence, so you always know which stage the work is in and what closes it.
- Source and identity audit — Find every customer record
- Matching and survivorship rules — Decide who wins
- Ingestion and unification — Build the profile
- Consent and governance — Keep it lawful
- Segmentation and activation — Put it to work
- Stewardship — Keep it clean
WHAT YOU GET
Named deliverables, signed off
Each step closes with deliverables you review and approve before the next one begins — progress you can audit rather than a status colour on a slide.
- Source inventory
- Overlap analysis
- Identity fields
- Matching rules
- Survivorship logic
- Exception process
- Ingestion pipelines
- Unified profiles
- Sample review
- Consent model
HOW TO ENGAGE
Advice, delivery, or managed service
Engage DESSS at whatever depth the work needs — independent advice before you commit budget, full delivery against an agreed blueprint, or ongoing support from the team that built it.
Consulting & Advisory
Assessment, platform selection, business case, and roadmap — before you commit budget.
Implementation Services
Full delivery to an agreed blueprint, with weekly demos and named deliverables at every step.
Integration & Migration
Connecting and modernizing the systems the work depends on, with validated data and monitored interfaces.
Managed Support Services
Monitoring, incident handling, enhancements, and release management from the team that built it.
A typical DESSS Data Cloud and CDP delivery runs 6 steps, with the final step reached around ongoing. Complex integrations, multi-entity scope, or regulated environments extend that — the discovery session produces a dated plan for your case rather than an average.
Every step closes with named deliverables — Access controls, Activation connections, Consent model, Exception process, Identity fields, Ingestion pipelines, Matching rules, Measurement plan — so progress is visible, auditable, and reviewable rather than a status colour on a slide.
Yes. Integration with the systems your customer data platform depends on is designed early and delivered with validation, monitoring, and error handling, so failures are visible and recoverable.
No. Data Cloud and CDP is often delivered alongside the other Salesforce products listed below, in a phased roadmap that avoids rebuilding earlier phases. DESSS sequences them so each phase stands on its own.
The consultants who implemented it. Managed support covers monitoring, incidents, enhancements, and release management under severity-based service levels.
GET STARTED
Schedule your free digital transformation consultation
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Talk to a DESSS consultant about Data Cloud and CDP. We respond to discovery requests within 24 hours.