Augmented reality (AR) is a type of interactive, reality-based display environment that takes the capabilities of a computer generated display, sound, text, and effects to enhance the user's real-world experience. Combines real and computer-based scenes and images to deliver a unified but enhanced view of the world.
Augmented reality, in computer programming, is a process of bringing together or “augmenting” video or photographic displays by superimposing the images with suitable computer-generated data. The earliest applications of augmented reality were almost definitely the “heads-up-displays” (HUDs) used in military airplanes and tanks, in which instrument panel-type information is projected against the same cockpit cover or viewfinder through which a crew member sees the external environments. Faster computer processors have made it feasible to integrate such data displays with real-time video.
As you can conclude many things qualify as augmented reality. The heads-up displays we see in some aircraft and cars that may show you things like “distance to a target”, GPS position or your current speed are a form of augmented reality. Events with digital avatars of deceased musicians projected on a screen using the Pepper’s Ghost illusion would also qualify under a wide definition of augmented reality.
However, nowadays when you hear about augmented reality it usually denotes to a much more refined, interactive and expressly aware implementation of the concept. Where digital objects such as 3D models or video are projected onto our view of reality as if they were really there.
Augmented reality has a wide range of applications in several industries and thanks to the rise of consumer smart devices and overall computing technology developments it now has lots of potential in the mainstream consumer space as well.
If you are looking for a company to help you with an AR content or app, there are some of the options that we offer: