Augmented Reality Consulting Company in Houston | Austin | Dallas | San Antonio | Atlanta

Augmented reality (AR) is a type of interactive, reality-based display environment that takes the capabilities of a computer generated display, sound, text, and effects to enhance the user's real-world experience. Combines real and computer-based scenes and images to deliver a unified but enhanced view of the world.

Augmented reality, in computer programming, is a process of bringing together or “augmenting” video or photographic displays by superimposing the images with suitable computer-generated data. The earliest applications of augmented reality were almost definitely the “heads-up-displays” (HUDs) used in military airplanes and tanks, in which instrument panel-type information is projected against the same cockpit cover or viewfinder through which a crew member sees the external environments. Faster computer processors have made it feasible to integrate such data displays with real-time video.


As you can conclude many things qualify as augmented reality. The heads-up displays we see in some aircraft and cars that may show you things like “distance to a target”, GPS position or your current speed are a form of augmented reality. Events with digital avatars of deceased musicians projected on a screen using the Pepper’s Ghost illusion would also qualify under a wide definition of augmented reality.

However, nowadays when you hear about augmented reality it usually denotes to a much more refined, interactive and expressly aware implementation of the concept. Where digital objects such as 3D models or video are projected onto our view of reality as if they were really there.

Augmented reality has a wide range of applications in several industries and thanks to the rise of consumer smart devices and overall computing technology developments it now has lots of potential in the mainstream consumer space as well.

If you are looking for a company to help you with an AR content or app, there are some of the options that we offer:

  • All about the main technologies on the market today.
  • Different augmented reality applications using an augmented reality browser and authoring tools.
  • Geolocation functionality for outdoor augmented reality.
  • The ISO-ARAF standard, an innovative language for representing augmented reality content Prerequisites.  
  • Augmented Reality to educational content, allowing students to view and interact with exciting 3D models, providing greater engagement, understanding and ultimately knowledge retention.
  • Standalone Augmented Reality photo booth for any space or event.
  • Augmented Reality experience with live gesture and speech control.
  • Immersive experience on everyday devices – Augmented Reality app development
  • Projection mapping for augmented reality.


Whereas virtual reality immerses your senses completely in a world that only exists in the digital realm, augmented reality takes the real world of the present and projects digital imagery and sound into it. Augmented and Virtual Reality both fall on the continuum of mediated reality. Which is where a computer system modifies our perception of reality versus the “real” world.



Augmented reality applications also have been developed for smartphones to display information such as building addresses, real estate signs, retail sales offers, and restaurant reviews on specific sites seen through the devices’ radar or electronic displays. This kind of information may be complete using a global positioning system (GPS) linked to a commercial or open-source database.

Augmented reality has many different implementation models and applications, but its main goal is to offer an amazing audiovisual experience. AR works by using computerized simulation and techniques acting as image and speech recognition, animation, head-mounted, and hand-held devices and powered display environments to add a virtual display on top of real images and environments.


Contact us today for your Augmented Reality solutions (713) 589 6496.